Data privacy policy

Vogelsang GmbH & Co. KG is glad for your visit to this website as well as for your interest in our company and our products.
The protection of personal data is an important concern of Vogelsang GmbH & Co. KG. These data protection provisions describe data processing on our website, as well as in connection with the use of our Newsletter and social media activities.

Provider and responsible body within the meaning of the German Data Protection Act
Vogelsang GmbH & Co. KG
Harald Vogelsang, Hugo Vogelsang and David Guidez
Holthöge 10–14
49632 Essen/Oldb.
Tel.: +49 54 34 83 0

Data Protection Officer
Martin Orlowski
EDV-Service Orlowski
Am Hellebach 5,
38312 Börßum
Telephone: +49 53 34 95 81 15
Fax: +49 53 34 95 81 17

Last updated: 05/10/2023

1. General information

a) Scope of applicability
As a user, along with this Data Protection Policy, you receive information about the type, scope as well as the purpose for which the responsible provider (hereinafter “Vogelsang” or “we”) collects and uses your data.
The lawful framework for data protection is laid by the German Federal Data Protection Act (BDSG), § 13 of the German Telemedia Act (TMG) as well as the General Data Protection Regulation (GDPR).

a) Personal data
Personal data is all information regarding a specific or ascertainable natural person. Vogelsang GmbH & Co. KG adheres to the principle of data avoidance. Collection of personal data is avoided to the extent possible.
The storing of personal data proceeds according to the principles of data avoidance and data economy and occurs only as long as is necessary or prescribed by the legislator (statutory retention period). If the purpose for which the information was collected no longer applies or when the retention period ends, we block or delete the data.

b) Right to information
Upon written request, Vogelsang will inform you of the data stored in connection with your person.

c) Right to correction, deletion and blocking of data
You have the right at any time to have incorrect personal data corrected, deleted or blocked, upon filing an application. The exercise of this right is free of charge and can be applied for in a straightforward manner by using the contact form or via email to [email protected]

e) Revocation
Furthermore you can revoke your consent for any future collection, processing and use of your personal data. The personal data will be deleted when you revoke the consent for storage or when the storage is impermissible for other statutory reasons. Data that is required for settlement and accounting purposes or is subject to the statutory retention obligation is unaffected thereby.

f) Contact
To contact someone with regard to data protection, users can use the general contact information provided in the imprint or use the contact form.

g) Use of personal data and earmarking for a purpose
Vogelsang or a service provider company engaged by Vogelsang uses your personal data for the purposes of technical administration of the website, customer management, surveys and for your queries to us, only within the respective necessary scope or in accordance with the purposes of processing listed at the corresponding places on our website. Our employees and the service provider companies engaged by Vogelsang are obligated to confidentiality and compliance with the provisions of the Federal Data Protection Act (BDSG).
Moreover, all necessary technical and organizational measures to comply with data protection are ensured.

h) Security
Vogelsang implements security measures to protect your data that is administered by us against manipulation, loss, destruction or access by unauthorized persons or unauthorized disclosure. Our security measures are constantly improved in line with technological development.

i) Advertising
When you give us personal data, we use it to inform you about our products and services and where applicable, to request your feedback in that regard, provided you have given us your express consent to use your personal data for advertising purposes. If you have given your consent for such a usage, but do not wish to receive any advertising from Vogelsang in the future, you can rescind your consent for the future at any time. Your data will then be deleted accordingly; or blocked, if still required for settlement and accounting purposes.

Further links:
Contact email address:
Contact form:

2. Use of our website

a) Saving of IP addresses
To improve the design and functionality of our website, data is saved about every instance of website access and about usage behavior, including the IP address. For every instance of access to our website, the IP address is anonymized (i.e. the last 8 bits are deleted) and saved along with the date and time. This data is only evaluated for statistical purposes and is not brought into connection with the personal data of the users.

b) Suggested language version
Once you have accepted the relevant cookie, we can suggest an appropriate language version for you based on your browser language, if available, and forward you accordingly. The information regarding the detected language version will also be saved along with the information about where the user was forwarded.

c) Integration of third-party services and content
Aside from the providers Cookiebot (3 a)), Google (4), Siteimprove (5), Pardot/Salesforce (6) and Multiview (7), our online presence comprises content, services and products of other providers, such as the external programming code jQuery by the jQuery Foundation, So that this data can be accessed and displayed in the user's browser, it is absolutely necessary to transmit the IP address. The providers (hereinafter “third-party providers”) therefore also see the IP address of the respective user.
Even if we strive exclusively to use third-party providers that require the IP address to deliver content, we have no influence over whether the IP address may potentially be stored. If it is, this procedure serves statistical purposes, among others. If we learn that the IP address is being saved, we inform our users thereof.

d) Contact form
When you contact us via one of our online forms, via email or other contact methods (e.g. registration), we save the information you voluntarily provide, such as your name, telephone number and email address. We use it to respond to your inquiry or to send you specific information.
We only do so for as long as we have the consent you granted for the specific purpose or we are entitled to process or use it due to a statutory regulation. On the server side, the data, including any attachments, are automatically deleted one month after your inquiry.

e) Online applications
With regard to your online applications via our Softgarden tool, please observe the following data privacy policy:

f) Social media services - Sharing buttons
We use the “Shariff” plugin, which is secure from a data security perspective. The “Shariff” extension from the specialists at computer magazine c’t enables greater privacy on the Internet and replaces the usual “share” buttons of the social networks.

For further information:

3. Cookies on our website

We use cookies to ensure smooth provision of our website. Cookies are small text files that are saved on your respective end device, such as a PC, tablet or smartphone and which are used by websites to streamline the user’s experience.

a) Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document the former in a data protection compliant manner. The party offering this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany, website: (hereinafter referred to as “Usercentrics”).
Whenever you visit our website, the following personal data will be transferred to Usercentrics:

  • Your declaration(s) of consent or your revocation of your declaration(s) of consent
  • Your IP address
  • Information about your browser
  • Information about your device
  • The date and time you visited our website

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods. Usercentrics uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use of specific technologies is Art. 6(1)(c) GDPR.

Data processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

b) Cookie consent management with Cookiebot
When you first access our website, a cookie consent banner from Cookiebot (Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, tel.: + 45 50 333 777, email: [email protected], company register no.: DK34624607) is displayed, which informs you of technically necessary, as well as other types of cookies on our website.
Technically necessary cookies are used to provide the website and therefore fall within the legitimate interest per Art. (6)1 GDPR.
You can individually activate the other cookies in the banner, such as those for preferences and statistics. Unless we have your express, active consent, these cookies remain deactivated.
A current list of all cookies, including a short description of what they are used for as well as the period for which they are saved and further links can be found here:
You’ll also find the documentation of your consent here.
If you want to change your settings, please click on “Change your consent”. The cookie banner opens again so that you can change your settings as desired. Alternatively, you can come to us with the ID on our cookie report and we will delete the data accordingly.
You can continue to adjust the cookies settings in your browser. Please note that complete deactivation of cookies can have effects on the functionality of our website.

b) Additional cookies
Aside from the services Google Analytics and Google Maps (4) that are mentioned separately, as well as the above-mentioned IP and browser language detection (2 a,b), other cookies are necessary for technical functions. These include standard functions for the use of a website (e.g. the script language PHP) or of our content management system TYPO3 (e.g. for viewing in the browser).
Furthermore, we use the provider Cloudflare for rapid provision of our website worldwide. Here you are detected as an individual, yet anonymous, user so that you can adjust and save your security settings, such as the acceptance of cookies, at an individual level.

Further links:
Cloudflare Cookie Policy:
More information about the Cloudflare cookie:

4. Google Services

a) Google Analytics
This website uses Google Analytics, a web analytics service of Google LLC (“Google”) with headquarters at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. When it comes to questions about the GDPR, data protection, as well as some selected services, Google Ireland Limited with headquarters at Gordon House Barrow St, Dublin 4, Ireland, is responsible. We have concluded a contract with Google for contract data processing that guarantees that your data will be processed according to the statutory provisions.
The cookie placed by Google created information about your use of this website after your consent was given. This data is usually sent to a Google server in the USA and saved there.
Please note that Google Analytics on this website has been expanded to include the code "gat._anonymizeIp();" in order to ensure the anonymized collection of IP addresses ("IP masking"). In this case, however, your IP address will be abbreviated by Google beforehand within Member States of the European Union or in other contracting states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address sent to a Google server in the USA before being abbreviated there.
On behalf of Vogelsang, Google uses this information to evaluate your usage of this website, to compile reports on website activities and to provide other services to Vogelsang in connection with the website use and Internet use. The IP address provided by your browser within the framework of Google Analytics is not brought into connection with other Google data.
Aside from settings you can adjust on our cookie banner or your own browser settings, you can prevent the data collected by the cookie related to your usage of the website (incl. your IP address) being sent to Google as well as prevent the processing of this data by Google by following the Google Opt-Out link listed below, then downloading and installing the available browser plugin. This implements an opt-out cookie, which prevents your data from being collected during use of this website in the future.

b) Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible. Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission.

Details can be found here: and

c) Additional Google Services in use
In addition to the services mentioned under 4, our Internet presence uses additional services such as Google Maps, Google Tag Manager, Google Data Studio, YouTube as well as Google Web Fonts. Here as well, no data is collected that could allow for identification of the specific person; rather the data is only collected in anonymized form in order to better design our website for you.
For more details about the individual services or to opt-out of the services so that your anonymized data is no longer collected (opt-out function), please follow the following links.

d) Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate a certain advertising target groups to you and to subsequently display matching online offers to you when you visit other online offers (remarketing or retargeting). Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link:

The use of Google Remarketing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the marketing of the operator’s products that is as effective as possible. If a respective declaration of consent was requested, processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time.

For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at:

Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we use, among other things, the Google Remarketing customer reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and are logged into their Google accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search engine) are displayed for them to view.

e) Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited 8 / 11 (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.

We use Google Conversion Tracking on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the analysis of the user patterns with the aim of optimizing both, the operator’s web presentation and advertising. If a respective declaration of consent was requested (e.g., concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time.
For more information about Google Conversion Tracking, please review Google’s data protection policy at:

f) Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway. Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of Art. 6(1)(a) GDPR. Any such consent may be revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: and

Further links and opt-out methods for Google Services:
Opt-Out of Google Analytics:
Opt-Out of Google Services:
Google Privacy Policy:
Google Terms and Conditions:
Google Tag Manager Use Policy:
Google Data Studio Use Policy:
YouTube Terms and Conditions:
Google WebFonts FAQ:

5. Use of Siteimprove Priority

This website uses Siteimprove Priority, a web analytics service provided by Siteimprove. Siteimprove Priority uses cookies, which are small text files that are saved on your respective end device, such as a PC, tablet or smartphone to help us analyze errors on the website. The information collected by the cookies about the website use of the visitors is stored and processed by Siteimprove on servers in Denmark. IP addresses are fully anonymized before we are able to view collected data via the Siteimprove Suite. It is not possible to reverse the anonymization of the IP addresses and associate the IP addresses with collected data.
We use this information to evaluate the user behavior of our website visitors, compiled related reports and ultimately, improve the website experience for our visitors. Siteimprove will not forward this information to third parties or use it for marketing or advertising purposes of any sort.