Vogelsang GmbH & Co. KG is glad for your visit to this website as well as for your interest in our company and our products.
The protection of personal data is an important concern of Vogelsang GmbH & Co. KG. These data protection provisions describe data processing on our website, as well as in connection with the use of our Newsletter and social media activities.
Provider and responsible body within the meaning of the German Data Protection Act
Vogelsang GmbH & Co. KG
Harald Vogelsang, Hugo Vogelsang and David Guidez
Tel.: +49 54 34 83 0
Data Protection Officer
Am Hellebach 5,
Telephone: +49 53 34 95 81 15
Fax: +49 53 34 95 81 17
Last updated: 06/30/2021
1. General information
a) Scope of applicability
As a user, along with this Data Protection Policy, you receive information about the type, scope as well as the purpose for which the responsible provider (hereinafter “Vogelsang” or “we”) collects and uses your data.
The lawful framework for data protection is laid by the German Federal Data Protection Act (BDSG), § 13 of the German Telemedia Act (TMG) as well as the General Data Protection Regulation (GDPR).
a) Personal data
Personal data is all information regarding a specific or ascertainable natural person. Vogelsang GmbH & Co. KG adheres to the principle of data avoidance. Collection of personal data is avoided to the extent possible.
The storing of personal data proceeds according to the principles of data avoidance and data economy and occurs only as long as is necessary or prescribed by the legislator (statutory retention period). If the purpose for which the information was collected no longer applies or when the retention period ends, we block or delete the data.
b) Right to information
Upon written request, Vogelsang will inform you of the data stored in connection with your person.
c) Right to correction, deletion and blocking of data
You have the right at any time to have incorrect personal data corrected, deleted or blocked, upon filing an application. The exercise of this right is free of charge and can be applied for in a straightforward manner by using the contact form or via email to [email protected]
Furthermore you can revoke your consent for any future collection, processing and use of your personal data. The personal data will be deleted when you revoke the consent for storage or when the storage is impermissible for other statutory reasons. Data that is required for settlement and accounting purposes or is subject to the statutory retention obligation is unaffected thereby.
To contact someone with regard to data protection, users can use the general contact information provided in the imprint or use the contact form.
g) Use of personal data and earmarking for a purpose
Vogelsang or a service provider company engaged by Vogelsang uses your personal data for the purposes of technical administration of the website, customer management, surveys and for your queries to us, only within the respective necessary scope or in accordance with the purposes of processing listed at the corresponding places on our website. Our employees and the service provider companies engaged by Vogelsang are obligated to confidentiality and compliance with the provisions of the Federal Data Protection Act (BDSG).
Moreover, all necessary technical and organizational measures to comply with data protection are ensured.
Vogelsang implements security measures to protect your data that is administered by us against manipulation, loss, destruction or access by unauthorized persons or unauthorized disclosure. Our security measures are constantly improved in line with technological development.
When you give us personal data, we use it to inform you about our products and services and where applicable, to request your feedback in that regard, provided you have given us your express consent to use your personal data for advertising purposes. If you have given your consent for such a usage, but do not wish to receive any advertising from Vogelsang in the future, you can rescind your consent for the future at any time. Your data will then be deleted accordingly; or blocked, if still required for settlement and accounting purposes.
Contact email address: contact
Contact form: https://www.vogelsang.info/en-uk/contact/general-request/
2. Use of our website
a) Saving of IP addresses
To improve the design and functionality of our website, data is saved about every instance of website access and about usage behavior, including the IP address. For every instance of access to our website, the IP address is anonymized (i.e. the last 8 bits are deleted) and saved along with the date and time. This data is only evaluated for statistical purposes and is not brought into connection with the personal data of the users.
b) Suggested language version
Once you have accepted the relevant cookie, we can suggest an appropriate language version for you based on your browser language, if available, and forward you accordingly. The information regarding the detected language version will also be saved along with the information about where the user was forwarded.
c) Integration of third-party services and content
Aside from the providers Cookiebot (3 a)), Google (4), Siteimprove (5), Pardot/Salesforce (6) and Multiview (7), our online presence comprises content, services and products of other providers, such as the external programming code jQuery by the jQuery Foundation, jquery.org. So that this data can be accessed and displayed in the user's browser, it is absolutely necessary to transmit the IP address. The providers (hereinafter “third-party providers”) therefore also see the IP address of the respective user.
Even if we strive exclusively to use third-party providers that require the IP address to deliver content, we have no influence over whether the IP address may potentially be stored. If it is, this procedure serves statistical purposes, among others. If we learn that the IP address is being saved, we inform our users thereof.
d) Contact form
When you contact us via one of our online forms, via email or other contact methods (e.g. registration), we save the information you voluntarily provide, such as your name, telephone number and email address. We use it to respond to your inquiry or to send you specific information.
We only do so for as long as we have the consent you granted for the specific purpose or we are entitled to process or use it due to a statutory regulation. On the server side, the data, including any attachments, are automatically deleted one month after your inquiry.
e) Online applications
f) Social media services - Sharing buttons
We use the “Shariff” plugin, which is secure from a data security perspective. The “Shariff” extension from the specialists at computer magazine c’t enables greater privacy on the Internet and replaces the usual “share” buttons of the social networks.
For further information:
g) Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address
This data is not merged with other data sources. This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
3. Cookies on our website
a) Cookie consent management with Cookiebot
When you first access our website, a cookie consent banner from Cookiebot (Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, tel.: + 45 50 333 777, email: [email protected], company register no.: DK34624607) is displayed, which informs you of technically necessary, as well as other types of cookies on our website.
Technically necessary cookies are used to provide the website and therefore fall within the legitimate interest per Art. (6)1 GDPR.
You can individually activate the other cookies in the banner, such as those for preferences and statistics. Unless we have your express, active consent, these cookies remain deactivated.
A current list of all cookies, including a short description of what they are used for as well as the period for which they are saved and further links can be found here: https://www.vogelsang.info/en-uk/cookie-declaration/
You’ll also find the documentation of your consent here.
If you want to change your settings, please click on “Change your consent”. The cookie banner opens again so that you can change your settings as desired. Alternatively, you can come to us with the ID on our cookie report and we will delete the data accordingly.
You can continue to adjust the cookies settings in your browser. Please note that complete deactivation of cookies can have effects on the functionality of our website.
b) Additional cookies
Aside from the services Google Analytics and Google Maps (4) that are mentioned separately, as well as the above-mentioned IP and browser language detection (2 a,b), other cookies are necessary for technical functions. These include standard functions for the use of a website (e.g. the script language PHP) or of our content management system TYPO3 (e.g. for viewing in the browser).
Furthermore, we use the provider Cloudflare for rapid provision of our website worldwide. Here you are detected as an individual, yet anonymous, user so that you can adjust and save your security settings, such as the acceptance of cookies, at an individual level.
More information about the Cloudflare cookie: https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do
4. Google Services
a) Google Analytics
This website uses Google Analytics, a web analytics service of Google LLC (“Google”) with headquarters at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. When it comes to questions about the GDPR, data protection, as well as some selected services, Google Ireland Limited with headquarters at Gordon House Barrow St, Dublin 4, Ireland, is responsible. We have concluded a contract with Google for contract data processing that guarantees that your data will be processed according to the statutory provisions.
The cookie placed by Google created information about your use of this website after your consent was given. This data is usually sent to a Google server in the USA and saved there.
Please note that Google Analytics on this website has been expanded to include the code "gat._anonymizeIp();" in order to ensure the anonymized collection of IP addresses ("IP masking"). In this case, however, your IP address will be abbreviated by Google beforehand within Member States of the European Union or in other contracting states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address sent to a Google server in the USA before being abbreviated there.
On behalf of Vogelsang, Google uses this information to evaluate your usage of this website, to compile reports on website activities and to provide other services to Vogelsang in connection with the website use and Internet use. The IP address provided by your browser within the framework of Google Analytics is not brought into connection with other Google data.
Aside from settings you can adjust on our cookie banner or your own browser settings, you can prevent the data collected by the cookie related to your usage of the website (incl. your IP address) being sent to Google as well as prevent the processing of this data by Google by following the Google Opt-Out link listed below, then downloading and installing the available browser plugin. This implements an opt-out cookie, which prevents your data from being collected during use of this website in the future.
b) Google Ads
This website uses the online advertising program “Google Ads” and within the scope thereof, conversion tracking. If you arrived at our website via a Google ad, Google Ads places a cookie on your computer. These cookies do not enable personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can detect that the user clicked on the ad and was forwarded to this page. All Google Ads customers receive a different cookie. Cookies can therefore not be tracked via the websites of Ads customers.
The information obtained with the help of the conversion cookie serves to compile the conversion statistics for Ads customers who have opted for conversion tracking. Customers are shown the total number of users who clicked on their ad and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow for personal identification of users.
If you do not want to participate in the tracking procedure, you can easily deactivate the cookie for Google Conversion Tracking in your Internet browser, in the user settings. You will then not be included in the conversion tracking statistics.
c) Additional Google Services in use
Aside from Google Analytics and Google Ads, our Internet presence uses additional services such as Google Maps, Google Tag Manager, Google Data Studio, YouTube as well as Google Web Fonts. Here as well, no data is collected that could allow for identification of the specific person; rather the data is only collected in anonymized form in order to better design our website for you.
For more details about the individual services or to opt-out of the services so that your anonymized data is no longer collected (opt-out function), please follow the following links.
Further links and opt-out methods for Google Services:
Opt-Out of Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en-gb
Opt-Out of Google Services: https://www.google.com/settings/ads?hl=en-gb
Google Terms and Conditions: https://marketingplatform.google.com/about/analytics/terms/gb/
Google Tag Manager Use Policy: https://marketingplatform.google.com/intl/en-gb/about/analytics/tag-manager/use-policy/
Google Data Studio Use Policy: https://support.google.com/datastudio/answer/7019158?hl=en-gb
YouTube Terms and Conditions: https://www.youtube.com/t/terms
Google WebFonts FAQ: https://developers.google.com/fonts/faq?hl=en-gb
5. MATOMO (FORMERLY CALLED PIWIK)
This website uses the open-source web analysis service Matomo. Matomo uses technologies that make it possible to recognize the user across multiple pages with the aim of analyzing the user patterns (e.g. cookies or device fingerprinting). The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized. Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.). The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.
For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.
We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.
Pardot is the maker of a web marketing automation suite. We use Pardot’s suite to gather information about visitors to our website. Personal information is stored in Pardot/Salesforce if our visitors complete a form for example for registration to events, contact/request forms or for subscription to our email communications or otherwise “opts-in” to engage with us in a sales and marketing capacity. Non-personal information such as IP address, operating system, web browser, and pages visited is gathered by Pardot.
Pardot cookies don’t store personally identifying information, only a unique identifier.
Visitors receive a message that asks them to opt in on their first visit. The message doesn’t appear again unless they clear their cookies. If a prospect opt out of tracking, Pardot treats them as if their cookies are disabled. Email link clicks and form submissions still appear in their activity history, but their page views and form views don’t.
We collect your data so that we can communicate with you in an accurate and appropriate way, whatever your relationship to Vogelsang: that is our legitimate interest in processing your data.
We will only hold on to personal data for as long as we need it for the purpose it was collected or for as long as we are legally required to do so.
We have put in place appropriate technical and organizational precautions to prevent the loss, misuse, access to or alteration of your personal information in an unauthorized way.
Additional information pertaining to Pardot/Salesforces’ policies can be read via the link below.
Pardot/Salesforces’ policies: https://www.salesforce.com/uk/company/privacy/
This site utilities a MultiView Tracking code which is used to track web page views and other on-site interactions in support of marketing and digital advertising activity.
MultiView is based in the United States, and personal data collected by MultiView worldwide (including within the EU and Switzerland) may be transferred to the United States for processing. MultiView complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States. MultiView has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.
This system uses technical and behavioral information gathered from the cookies and other technologies to optimize the consumers “experience.” In some cases, cookies are used to prevent you from seeing unnecessary advertisements, needing to log in more than is necessary for security, and remembering your saved preferences. Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers.
The technical and behavioral information gathered from our cookies and other technologies automatically build anonymous behavioral profiles. These profiles do not identify you personally but allow the system to deliver advertisements that are more likely to be interesting or relevant to you (interest-based advertisements) on behalf of our customers. We may share technical and behavioral information and behavior profiles with our customers as part of working with them to determine what kinds of interest-based advertising to place, and where.
Disabling cookies on your device or browser may limit or prevent our building of behavioral profiles from your activities in the such device or browser.
a) Subscribe and unsubscribe
On our website, we offer the option of subscribing to our newsletter. After subscribing, we will inform you on a regular basis of current news relating to our offerings. A valid email address is required to subscribe to the newsletter. To verify the email address, you will first receive a subscription email that you have to confirm by following a link (double opt-in). When you subscribe to the newsletter on our website, we process personal data such as your email address, your salutation, your name and your language preference on the basis of the consent granted by you. The processing is based on the lawful foundation of Art. 6(1)(a) GDPR. You can revoke the consent given at any time, effective from the time of revocation, such as via the “unsubscribe” link in the newsletter, by sending an email to [email protected] or by letter to the address specified in the imprint. The legality of data processing procedures that have already occurred remains unaffected by the revocation. With a subscription to the newsletter, we also save the IP address as well as the date and time of subscription. It is necessary to process these data in order to demonstrate that consent was granted. The lawful basis derives from our legal obligation to document your consent (Art. (6)(1)(c) in conjunction with Art. 7(1) GDPR).
b) Newsletter analysis
We anonymously analyze the reading behavior and opening rates of our newsletter. To this end, usage data that we collate with your email address or your IP address is collected and processed by us. The lawful basis of this tracking is your consent pursuant to Art. 6(1)(a) GDPR.
If you have given consent for tracking, we collect usage data and user behavior in a personal manner in order to send you information tailored to your interests. As recipient, you have the option to revoke your consent, which you can do by contacting one of the contact channels mentioned above or by sending an email via the “Change profile” link in the newsletter to [email protected] or sending a letter to the address specified in the imprint.