Data privacy policy

Vogelsang GmbH & Co.KG would like to thank you for your visit to our website and for your interest in our company and our products.
The protection of personal data is an important concern of Vogelsang GmbH & Co. KG. These data protection provisions describe data processing on our website, in the use of our Newsletter, and social media activities.

Provider and responsible party ("verantwortliche Stelle") within the meaning of the German Data Protection Act

Vogelsang GmbH & Co. KG
Harald und Hugo Vogelsang
Holthöge 10 – 14 
49632 Essen/Oldb., Germany
Tel.: +49 54 34 83 0
E-Mail: contact@vogelsang.info

Data protection officer

Martin Orlowski
EDV-Service Orlowski
Am Hellebach 5, 38312 Börßum, Germany
Telephone: +49(0)5334/958115
Fax: +49(0)5334/958117
Email: martin@orlowski-edv.de

Last updated: July 25th, 2018
 


1. General

a) Scope of validity
This data privacy policy statement serves to provide information to users regarding the manner, extent, and purpose of the collection and use of their data by the provider responsible. 
The legal framework for data protection is found in the German Federal Data Protection Act (BDSG) and § 13 of the German Telemedia Act (TMG).

b) Personal data
Personal data is all information regarding a specific or ascertainable natural person. Vogelsang GmbH & Co. KG adheres to the principle of avoiding unnecessary data collection. Collection of personal data is avoided to the extent possible. 
Personal data is stored in accordance with the principles of data avoidance and data economy and only for as long as is necessary or as prescribed by law (the statutory retention period). If the purpose for which the information is collected no longer exists or the retention period comes to an end, we will delete the data or block access to it.

c) Right to information
Upon written request, Vogelsang GmbH & Co. KG will inform users of the data saved in connection with their person.

d) Right to correction, deletion and blocking of data
Users have the right at any time to have incorrect personal data corrected, deleted or blocked, upon filing an application. The exercise of this right is free of charge and can be applied for in a straightforward manner by using the contact form. This is always free of charge.

e) Objection
At any time, you may revoke your consent to the collection, processing, and use of your personal data in the future. Personal data will be deleted if you revoke your consent to its storage or if its storage is inadmissible for other legal reasons. Data required for billing and accounting purposes or subject to the statutory retention obligation is not affected by this.

f) Contact
To contact someone with regard to data protection, users can use the general contact information provided in the imprint or use the contact form.

g) Use of personal data; limitation to a specific purpose
Vogelsang or a company commissioned by Vogelsang uses your personal data for the technical administration of our websites, for customer management, for product surveys, and for your inquiries, only to the extent necessary in each case or in accordance with the data collection purposes stated at the relevant places on our websites. Our employees and the service provider companies commissioned by Vogelsang are obliged to maintain secrecy and to comply with the provisions of the Federal Data Protection Act.
Furthermore, we ensure that all necessary technical and organizational measures for data protection compliance are taken.

h) Security
Vogelsang takes precautions to protect your data from tampering, loss, destruction, access by unauthorized persons, and unauthorized disclosure. Our security measures are continuously improved in line with technological developments.

i) Advertising
If you provide us with personal data, we will use it to inform you about our products and services and, where applicable, to request your opinion about them, provided you have given us your explicit consent to the use of your personal data for advertising purposes. If you have given your consent to such use, but do not wish to receive advertising from Vogelsang in the future, you may revoke your consent at any time with future effect. Your data will then be deleted accordingly or, where still required for billing and accounting purposes, blocked from access.

2. Use of our website

a) Saving of IP addresses
To improve the design and functionality of our website, data is saved about every instance of website access and about usage behavior, including the IP address. For every instance of website access, the IP address is anonymized (i.e. the last 8 bits are deleted) and saved along with the date and time. This data is only evaluated for statistical purposes and is not brought into connection with the personal data of the users.

b) Geotargeting/geolocation
We use the "geotargeting" function, also known as "geolocation," for our web presence. For the purposes of web analytics, your shortened IP address is matched to a database that stores the IP address pools of various web hosts (providers of data centers) together with their respective locations. Geolocation can thus determine only the general location of the user, not the user's specific physical address. We use this cookie for automatic identification of the browser language, so the user can be forwarded to the correct country website. The information saved includes both the language version detected and the website to which the user was directed.

c) Other cookies
We use cookies for seamless delivery of our website content. The first time a user visits our website, a cookie notice is displayed informing the user in the privacy statement about cookies used and opt-out options. This cookie is saved in the browser until it is deleted there. This means the user only has to enter the settings once. 
In addition to the services Google Analytics and Google Maps mentioned separately (§2 a, c) and the above-mentioned IP and browser language detection (§1 a,b), other cookies are necessary for technical functions. These include standard functions for the use of a website (e.g. the script language PHP) and our content management system TYPO3 (e.g. for the view in the browser). 
Furthermore, we use the provider Cloudflare for rapid delivery of our website worldwide (https://www.cloudflare.com/cookie-policy/). Here you are identified as an specific but anonymous user, so you can customize and save your security settings, including whether or not you accept cookies (https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do). 

3. Google services

a) Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies," i.e. text files that are saved on your computer which make it possible to analyze your usage of the website. Information regarding your usage of this website collected by the cookie is generally sent to a Google server in the USA and saved there. In the event that IP anonymization is activated on this website, however, your IP address will be abbreviated by Google beforehand within Member States of the European Union or in other contracting states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address sent to a Google server in the USA before being abbreviated there. On behalf of the operator of this website, Google uses this information to evaluate your usage of this website, to compile reports on website activities and to provide other services to the website operator in connection with the website use and Internet use. The IP address provided by your browser within the framework of Google Analytics is not brought into connection with other Google data. You can prevent cookies from being saved by configuring your browser accordingly; please note, however, that in this case you may not be able to completely use all functions of this website. Moreover, you can prevent the data collected by the cookie related to your usage of the website (incl. your IP address) being sent to Google as well as prevent the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

You can prevent data collection by Google Analytics by clicking on the following link: Deactivate Google Analytics. This implements an opt-out cookie, which prevents your data from being collected during use of this website in the future.

More detailed information on terms and conditions of use, and data protection, can be found here. Please note that Google Analytics on this website has been expanded to include the code "gat._anonymizeIp();" in order to ensure the anonymized collection of IP addresses ("IP masking").

You can find more detailed information on terms and conditions of use, and data protection, at https://www.google.de/analytics/terms/gb.html and https://policies.google.com/privacy?hl=en. The IP anonymization described above is used on the website of Vogelsang GmbH & Co. KG.

b) Google AdWords
This website uses the online advertising program "Google AdWords" and the associated "conversion tracking" feature. As part of this, Google Adwords sets a cookie on your computer if you reach our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not expired yet, we and Google are able to detect that the user clicked on the ad and was redirected to that page. Every Google AdWords customer is given a different cookie. Consequently cookies cannot be tracked via the websites of AdWords customers.
The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers are told the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that could personally identify users. 
If you do not want to participate in the tracking process, you can easily deactivate the Google conversion tracking cookie in the user settings of your Internet browser. You will then not be included in the conversion tracking statistics. You can find out more about Google's data privacy policy at https://policies.google.com/privacy?hl=en

c) Other Google services in use
In addition to Google Analytics and Google AdWords, our web presence also uses other services such as Google Maps, Google Tag Manager (Terms of Service: https://www.google.com/analytics/tag-manager/use-policy/), Google Data Studio (Terms of Service: https://www.google.com/analytics/data-studio/), YouTube (Terms of Service: https://www.youtube.com/t/terms), and Google Web Fonts. Again, no data that could identify an individual person is collected; instead data is recorded only in an anonymized form, in order to improve the design of our website for you.
You can view Google's statement of its privacy policy here: https://policies.google.com/privacy?hl=en. In order to deregister from the services so that your anonymized data is no longer collected, please use the opt-out function at https://www.google.com/settings/ads/.

4. Social media services – sharing buttons

On our web presence, we use the privacy-protected plugin "Shariff". This "Shariff" extension, created by the specialists at the computer magazine c't, enables greater privacy online and replaces the usual "Share" buttons of the social networks. You can find more information about the plugin at https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

5. Integration of services and content from third parties

Our web presence sometimes incorporates content and services from other providers, such as the external programming code jQuery from the jQuery Foundation, jquery.org, and images from image databases such as Shutterstock, GettyImages, or iStock. The transmission of the user's IP address may be necessary to allow this data to be loaded and displayed in the user's browser. The providers (hereinafter referred to as "third-party providers") are consequently made aware of the user's IP address. 
Although we make every effort to use only third-party providers who require the IP address only in order to deliver content, we have no control over whether the IP address could be stored. This procedure is used in this instance for statistical purposes, among others. When we are aware that the IP address is being stored, we draw this to the attention of our users.

6. Website functions

a) Sessions and cookies
To operate the website, Vogelsang GmbH & Co. KG may use cookies or server-side sessions in which data can be saved. Cookies allow for a personalized welcome message featuring the username, for example. Cookies are files that are saved by a website on the customer's hard drive in order to automatically recognize this computer the next time it is used to visit the website and can customize the use of the website to the specific customer. Cookies are also used to track users' behavior on the website, such as which product pages are clicked on and how users navigate through the various pages. In particular, cookies ensure recognition of the user within the framework of Google Analytics – as described in the following sections. The cookies themselves do not contain any of the user's personal information, however, but rather only an identification marker (pseudonym), which is used on the server of Vogelsang GmbH & Co. KG to associate the cookie with the user's personal information in certain cases. Otherwise, no connection with the user's personal information is made; in particular, the profile of your website usage is not associated with your personal information. You can exclude the use of cookies by deactivating the saving of cookies on your browser or configuring the browser to ask or inform you when sending cookies.

b) Contact form
If you contact us using one of our online forms, by email, or by any other means of contact (e.g. registration), we will store any information you have provided voluntarily, such as your name, telephone number, or email address. We use it to answer your request, to process your application, or to supply you with certain information, as applicable. 
We do this only as long as we have received your specific consent to do so or we are authorized by a legal provision to process or use the information.
 

7. Newsletter

If you subscribe to our Newsletter, we use the email address you have provided to send you the Newsletter by email. You can also provide additional personal information, such as your name, address, sector and interest in certain products. This information is provided voluntarily and helps us to better customize the Newsletter to your personal needs, e.g. by using your personal name or giving special emphasis to offers and information for your sector or the areas of interest you have indicated. The data you enter will only be used for the purposes of delivering the Newsletter – unless you explicitly authorize us to use it for other purposes as well. You can revoke the consent given to use your data at any time, effective from the time of revocation, by unsubscribing from the Newsletter by sending an email to contact@vogelsang.info or a letter to the address specified in the imprint. It is also possible to unsubscribe at any time using the link provided at the end of the email you have received. Within the framework of Newsletter distribution, we additionally evaluate Newsletter use, using a pseudonym, within a usage profile so that we are better able to orient the Newsletter to you. However, the data collected for the usage profile is not associated with the information you have entered (name, email address, as well as any other data provided voluntarily). You can opt out of the analysis of your Newsletter usage at any time by sending an email to contact@vogelsang.info or a letter to the address specified in the imprint. No further data is collected regarding your Newsletter use after opting out.

8. Changes to our data privacy policy

In order to ensure that our data privacy policy always complies with current legal requirements, we reserve the right to make changes at any time. This also applies in the event that our data privacy policy has to be adapted due to new or revised content, such as new service offerings. The new data privacy policy will then take effect on your next visit to our website.